For B Corp Month 2024 the team at GoodFX has decided to interview a different B Corp every working day of March. We want to understand what their businesses do, how they think about impact and sustainability, why they went down the B Corp route, and how it relates to their business and vision.
Next up, Laura from Club Soda...
Laura explains that Club Soda's mission is to ensure a wide range of alcohol-free drinks are available wherever alcohol is sold or served. The company conducts research, hosts events, and operates a tasting room in Covent Garden to support low and no-alcohol brands and help them grow in the market. Being a B Corp aligns with Club Soda's goal of promoting health and social impact, and many of the brands featured in Club Soda's shop are also B Corps.
Laura highlights the growing trend of non-alcoholic drinks, with technology advancements and big alcohol brands introducing more products in the market. The importance of inclusivity in events and businesses is emphasised, encouraging the inclusion of alcohol-free options to ensure everyone feels welcome and catered to.
Club Soda plays a big role in promoting healthier drinking habits and providing a platform for low and no-alcohol brands to thrive, while also emphasising the importance of social impact and inclusivity in business practices.
Comments